Atlassian stops selling on-prem licenses, adds new enteprise pricing tier

Atlassian has made it clear for some time that it’s all in on the cloud, but now it’s official. The company stopped selling new on-prem licenses as of yesterday. Perhaps to take away the sting of that move for large organizations, today it announced a new all-inclusive enterprise pricing tier.

Atlassian chief revenue officer Cameron Deatsch says that previously the company had offered a free tier and then standard and premium level paid tiers. “And now this cloud Enterprise Edition will be our highest tier, and what this will allow is for the most complex deployments, the largest customers who need unlimited scale, the customers that have all the security and regulatory requirements, data residency, you name it, — that is what we’re launching starting [today],” Deatsch told me.

What the enterprise tier delivers is unlimited instances across the Atlassian product line for each enterprise customer. That means a big company with multiple divisions could, for instance, have 20 instances of Jira and Trello deployed with one for each division and a central management console, while paying a single price regardless of how much they use.

While the company is supporting existing on-prem customers until 2024, the idea is to now move them to the cloud and this offering should help. One thing we have clearly seen is that the pandemic has accelerated the move to the cloud by companies of every size, and this should encourage the company’s largest customers to make the move.

“The reality is, the demand was there, which was great to see, but we actually had this huge pipeline of our largest customers, basically trying to build their plan over the next couple of years to get to our cloud. The general availability of our Enterprise Edition is going to accelerate that even more,” he said.

It’s a move the company has been working towards for some time, but it really began to take shape when they shifted their operations to AWS and rebuilt the entire stack as a set of microservices beginning in 2016. This was the first step towards being able to handle the increased kinds of workloads an enterprise tier would require.

The company reported earnings at the end of last month with revenue of $501.4 million up 23% YoY with over 11,000 net new subscribers, a record for the company. The new enterprise tier won’t help with new customer volume, but it should help with overall revenue as more customers look for cloud solutions and pricing that meets their needs.